With the arrival of 2016, the Zhujiang New Town F1-1 Project of Kinho Group, undertaken by Guangzhou SYSU-Mingtech Technology Co., Ltd., was officially completed and installed.

The F1-1 plot of Kinho Group in Zhujiang New Town is located on the west side of Guangzhou’s new central axis in the core area of Zhujiang New Town, adjacent to the central business and financial district, enjoying a prime geographical location. With a total construction area of 210,000 square meters, 46 floors and a total building height of 227 meters, numerous urban landmark buildings have emerged in this land-intensive area of Guangzhou Zhujiang New Town. Why could this luminous structure with only 47 floors instantly capture everyone’s attention, and what makes it so popular? Today, this shining pearl has lifted its mysterious veil, becoming a magnificent scenery in Zhujiang New Town and gracefully showing its graceful charm to every friend of Guangzhou.

The F1-1 plot of Kinho Group in Zhujiang New Town is situated in Guangzhou’s fastest-growing CBD with the most complete supporting facilities. Its dazzling exterior attracts hundreds of thousands of views every day.Leveraging its advanced self-developed control system technology, SYSU-Mingtech has enabled the building facade to function as a display screen as well as ambient lighting. This perfect integration has completely overturned the traditional concept that lighting serves only as decoration.

Moreover, full consideration was given to the characteristics of media architecture during the design phase, with energy-saving technologies applied to significantly reduce electricity costs. The project boasts extremely low operating costs upon commissioning, making it an ideal platform for commercial advertising.

By the rippling Pearl River, the “JOINMAX” brand is rising steadily, carrying the glory and prosperity of an urban landmark. Together with Kinho Group, we will push the win-win model of “Lighting + Media” to the extreme.

In 2016, let us anticipate the splendid debut of this shining pearl.